use IS to support and promote competitive advantage.
comparing ourselves with others–how do we compete with them?
all about adding value—>VALUE CHAIN
Primary Activities—inbound logistics: the bringing in of people, facilities, or supplies (ingredients)
operations: the actual making process–finished product (mixing and baking)
outbound logistics: going out of product–> to customers
marketing and sales: strategy of getting product out (advertising)
service: customer service–customer input. service is any type of enhancement of the product
**all of these add value
support activities—firm infrastrusture: buildings, equipment,
human resource management: labor, skilled workers
technology: research and development, better- faster -cheaper
procurement: acquiring the materials we need.
primary and support activities lead to Margin–PROFIT
–>BUSINESS Functions
Information Systems are used to help manage these value chain processes more efficiently. faster, more consistent, more cost effective. all to increase profit margin or value.
